INITIAL PROJECT APPLICATION

TELL US
YOUR IDEA.

This is not an order form. It is the beginning of a mutual review—enough context for KHARAS to understand the problem, the people the proposed product should serve and whether a deeper conversation makes sense.

01

No purchase is made by submitting this application.

02

Applying does not obligate you to hire KHARAS.

03

Submitting an application does not guarantee acceptance.

PLEASE READ BEFORE APPLYING

PROTECT THE IDEA
WHILE WE BEGIN.

Please share enough information for KHARAS to understand the general idea, the problem and the intended audience.

Do not submit confidential formulas, proprietary processes, trade secrets, passwords, access credentials, unreleased technical details or other highly sensitive information in this initial application.

If KHARAS believes there may be a fit and deeper discovery is appropriate, a formal mutual confidentiality agreement may be used before detailed confidential information is exchanged.

VALUES & PROJECT STANDARDS

KHARAS DOES NOT BUILD SOMETHING SIMPLY BECAUSE IT CAN BE BUILT.

We believe technology should solve real problems, create legitimate value, strengthen people and organizations, and leave the people who use it better—not exploited, manipulated, diminished or harmed.

Every potential project is evaluated for both business fit and values fit. A client does not need to share all of our personal beliefs, but the product we are being asked to create must fall within the standards KHARAS is willing to support.

01 TRUTHFUL PRODUCTS

INTEGRITY

We build products that do what they claim to do. KHARAS will not knowingly create products dependent upon deception, fraudulent claims, misleading users, fake scarcity, dishonest marketing, impersonation, manipulation or intentionally hiding material information from customers.

Persuasive marketing is welcome. Deceptive marketing is not.
02 PEOPLE FIRST

HUMAN DIGNITY

Technology should serve people rather than treat them as something to exploit. KHARAS products should respect the dignity, agency, privacy, safety and worth of the people using them.

Whenever possible, we design systems that help people make better decisions rather than systems engineered to take advantage of fear, desperation, loneliness, addiction or vulnerability.

03 HEIGHTENED RESPONSIBILITY

PROTECTING CHILDREN & FAMILIES

Products involving children, teenagers, schools, families, youth organizations or other vulnerable populations receive an especially high level of scrutiny.

Privacy, appropriate content, safe communication, responsible data handling and appropriate parental or organizational safeguards should be considered from the beginning—not added as an afterthought.

04 BIG IDEAS WELCOME

USEFUL INNOVATION

KHARAS is interested in ambitious ideas involving AI, automation, marketplaces, education, business, athletics, communication, productivity, communities, coaching, entertainment, commerce and entirely new concepts.

Should this exist?

Who does it help?

What problem does it solve?

Can we create something genuinely valuable?

05 PROFIT WITH PRINCIPLE

HONEST BUSINESS

We support businesses making money. KHARAS applications may create revenue, reduce costs, improve efficiency, generate leads, build communities or create entirely new opportunities.

Profit and principle are not opposites.
06 HUMAN OVERSIGHT

RESPONSIBILITY WITH AI

AI should multiply human ability without eliminating human responsibility. Appropriate safeguards, transparency, permissions, review systems and human oversight should be designed according to the application.

07 RESPONSIBLE DATA

PRIVACY & STEWARDSHIP

Applications should collect only the information they legitimately need. Personal, financial, educational, business, health-related, youth and other sensitive information should be handled seriously and responsibly.

VALUES ALIGNMENT DOES NOT MEAN SAMENESS. YOU DO NOT HAVE TO BELIEVE EVERYTHING WE BELIEVE TO WORK WITH KHARAS. BUT WE DO HAVE TO BE ABLE TO BELIEVE IN WHAT WE ARE BUILDING WITH YOU.

We want clients from different industries, backgrounds, organizations and perspectives. Values alignment means that when we put the KHARAS name behind something, we can stand behind the way it serves people.

PROJECT BOUNDARIES

SOME PROJECTS FALL OUTSIDE WHAT KHARAS IS WILLING TO SUPPORT.

KHARAS reserves the right to decline any project that conflicts with our standards, creates unacceptable harm or depends upon deception, exploitation or unlawful activity.

The examples below are not exhaustive. They are intended to communicate the kinds of purposes and business models KHARAS will not knowingly help create.

01

Pornography, sexually explicit content, sexual exploitation or prostitution.

02

Exploitation or sexualization of minors, human trafficking or systems that facilitate either.

03

Illegal drugs or the unlawful distribution of controlled substances.

04

Predatory gambling or products primarily designed to encourage or exploit gambling addiction.

05

Scams, fraud, identity theft, financial deception or intentionally misleading business practices.

06

Malware, credential theft, unauthorized surveillance, hacking or tools designed primarily to harm another person’s systems or data.

07

Harassment, stalking, exploitation, abuse or credible threats of violence.

08

Hate-based products whose primary purpose is attacking or dehumanizing groups of people.

09

Impersonation, fabricated evidence, fraudulent AI-generated material or systems intentionally designed to deceive users.

10

Businesses or systems whose primary business model depends upon exploiting children or vulnerable people.

IMPORTANT DISTINCTION

SOMETIMES THE INDUSTRY ISN’T THE ISSUE.
THE IMPLEMENTATION IS.

An application involving financial transactions, firearms, healthcare, children, AI-generated content, marketplaces, user-to-user communication or a regulated industry is not automatically rejected.

However, it may require additional safeguards, legal review, age restrictions, permissions, moderation, security controls, compliance systems or substantial changes to the proposed product.

KHARAS distinguishes between a legitimate use of a technology or industry and an irresponsible use of it.

PROJECTS THAT MAY REQUIRE ADDITIONAL REVIEW

FINANCIAL TRANSACTIONS HEALTHCARE CHILDREN & YOUTH AI-GENERATED CONTENT FIREARMS MARKETPLACES USER-TO-USER COMMUNICATION REGULATED INDUSTRIES

HIGH STANDARDS DO NOT MEAN SMALL IDEAS.

KHARAS welcomes ambitious projects. We care about what those projects do to the people who use them.

BUSINESS FIT + VALUES FIT

HOW KHARAS REVIEWS AN APPLICATION.

The application is not evaluated only by asking whether the product can technically be built. KHARAS considers what the product is meant to do, who it serves, how it creates value, what it requires and whether we can responsibly stand behind the work.

01 FOUNDATION

THE PROBLEM

What problem, opportunity or unmet need is the proposed product intended to address?

02 PEOPLE

WHO IT SERVES

Who will use the product, and what effect could it have on those people?

03 VIABILITY

THE BUSINESS MODEL

How is the product expected to create legitimate financial, operational, strategic or community value?

04 CAPABILITY

TECHNICAL FEASIBILITY

Can the proposed solution be built responsibly, and does KHARAS have the appropriate capability to deliver it?

05 DEFINITION

SCOPE & COMPLEXITY

Is the proposed scope realistic, appropriately defined and aligned with the applicant’s available investment and participation?

06 RESPONSIBILITY

SAFETY, PRIVACY & COMPLIANCE

What legal, safety, privacy, security, moderation, age or compliance considerations may affect the project?

07 STANDARDS

VALUES ALIGNMENT

Does the purpose, design and proposed business model align with the project standards KHARAS is willing to support?

08 MUTUAL FIT

THE RIGHT PARTNER

Is KHARAS genuinely the right development or strategy partner for the project and the people behind it?

IF KHARAS DECLINES

A “NO” DOES NOT AUTOMATICALLY MEAN
THE IDEA ITSELF IS BAD.

KHARAS may simply not be the right development partner. The concept may need more definition, the proposed scope may need to change, additional safeguards may be required or the timing may not make sense.

Sometimes the appropriate recommendation is the App Idea Lab. Sometimes the idea is already ready for a development conversation. Sometimes a different solution or partner would serve the project better.

The purpose of the review is to identify the right next step—not to force every applicant into a KHARAS service.

HIGH STANDARDS. STRONG ETHICS.
BIG IDEAS WELCOME.

Bring us something worth considering. We will review it thoughtfully.