VALUES & PROJECT STANDARDS
KHARAS DOES NOT BUILD SOMETHING SIMPLY BECAUSE IT CAN BE BUILT.
We believe technology should solve real problems, create legitimate
value, strengthen people and organizations, and leave the people who use
it better—not exploited, manipulated, diminished or harmed.
Every potential project is evaluated for both business fit and values
fit. A client does not need to share all of our personal beliefs, but
the product we are being asked to create must fall within the standards
KHARAS is willing to support.
01
TRUTHFUL PRODUCTS
INTEGRITY
We build products that do what they claim to do. KHARAS will not
knowingly create products dependent upon deception, fraudulent
claims, misleading users, fake scarcity, dishonest marketing,
impersonation, manipulation or intentionally hiding material
information from customers.
Persuasive marketing is welcome. Deceptive marketing is not.
02
PEOPLE FIRST
HUMAN DIGNITY
Technology should serve people rather than treat them as something to
exploit. KHARAS products should respect the dignity, agency, privacy,
safety and worth of the people using them.
Whenever possible, we design systems that help people make better
decisions rather than systems engineered to take advantage of fear,
desperation, loneliness, addiction or vulnerability.
03
HEIGHTENED RESPONSIBILITY
PROTECTING CHILDREN & FAMILIES
Products involving children, teenagers, schools, families, youth
organizations or other vulnerable populations receive an especially
high level of scrutiny.
Privacy, appropriate content, safe communication, responsible data
handling and appropriate parental or organizational safeguards should
be considered from the beginning—not added as an afterthought.
04
BIG IDEAS WELCOME
USEFUL INNOVATION
KHARAS is interested in ambitious ideas involving AI, automation,
marketplaces, education, business, athletics, communication,
productivity, communities, coaching, entertainment, commerce and
entirely new concepts.
Should this exist?
Who does it help?
What problem does it solve?
Can we create something genuinely valuable?
05
PROFIT WITH PRINCIPLE
HONEST BUSINESS
We support businesses making money. KHARAS applications may create
revenue, reduce costs, improve efficiency, generate leads, build
communities or create entirely new opportunities.
Profit and principle are not opposites.
06
HUMAN OVERSIGHT
RESPONSIBILITY WITH AI
AI should multiply human ability without eliminating human
responsibility. Appropriate safeguards, transparency, permissions,
review systems and human oversight should be designed according to
the application.
07
RESPONSIBLE DATA
PRIVACY & STEWARDSHIP
Applications should collect only the information they legitimately
need. Personal, financial, educational, business, health-related,
youth and other sensitive information should be handled seriously and
responsibly.
We want clients from different industries, backgrounds, organizations and
perspectives. Values alignment means that when we put the KHARAS name
behind something, we can stand behind the way it serves people.